Packaging Consulting
What have in common the packaging consulting and design? The design deals with the aesthetic planning, seeking to synthesize functionality, aesthetics and communication. Creativity in packaging is crucial and should not be underestimated because it transfers to the product, depending on the product category it belongs to, the ability to intrigue, surprise, reassure, engage the consumer.
There are, however, aspects that the final consumer does not assess in the immediacy of a first purchase, but which are essential to make packaging effective and functional, and are those that refer, for example, to preserve food. This is just one of the aspects on which Pieffegi & Partners provides consulting for packaging. After years of experience, the Pieffegi & Partners is among the leading companies in the market and therefore can guide you to the best in the design of a package that is as attractive as practical and efficient, as well as communicative.
Packaging consulting: from creativity to the press
What does exactly do a Pieffegi & Partners consultant? Adapting the creative materials and printing technologies. It often happens that, once realized the design for the packaging of a product, some details are omitted such as the color rendering on some Supports, the technical evaluation of the materials on which it will print, the effect that lights and shadows will have in the moment in when the product will be placed on a shelf. Here, a Pieffegi & Partners packaging consultant will handle all this work of realizing the product not only aesthetically beautiful to look at it, and therefore desirable in the eyes of the consumer, but well packaged and able to preserve the quality and safety of food in it and in expressing its values.
The Pieffegi & Partners employs highly qualified partner companies, which are concerned with achieving the press involved to realize the printing according to the identified criteria in the process of study and analysis. In this way, the packaging, which began as a creative idea, will be a finished product, effective and functional, ready to be placed on the shelf.