The marketing in the Store
Clear, realistic, different, innovative, customized: the communication by its nature is capable of changing continuously and catching all the many nuances, even the smaller, predicting and anticipating the trends of the sector in line with the needs of the consumer. That is the crucial point and it would really make the “difference”, especially within an increasingly segmented market.
The analysis of the competitive scenario: here comes the other soul of Pieffegi & Partners, that’s to develop, together with the customer, marketing strategies and communication to 360 degrees able to capture the true essence of the brand and studying each case as unique, moving from the communication on traditional media, and to digital and in-store.
Choosing the strategic focus, identifying the target, creating the message, sending it on the proper media: this is the challenge that every day we decide to deal with creating a clear and targeted communication to get to the people with the content most appropriate, through the application of innovative communication strategies that would reflect the soul of the product or the brand. Established the goals to reach, we can therefore proceed with the creation of ad hoc strategic projects, including targeted actions to the consumer or to the trade, involvement and partnership with social and web influencers and other publications.